The Story of

ERLI

From years in family law to creating something calmer, more intentional, and truly family-first.

Our Story

She Was Overwhelmed Too.

ERLI wasn't built in a boardroom. It was built during a season of life when I was trying to do everything for everyone and wondering if there had to be a better way.

The Origin Story

I spent years building a successful family law practice. On paper, it looked like everything I had worked so hard for. In reality, every day felt like stepping into someone else's crisis.

Family law is important work, but it can also be heavy. I spent my days helping people through conflict, uncertainty, and some of the most difficult moments of their lives. Over time, I realized I wanted to help families in a different way.

At the same time, I kept meeting people who knew they needed an estate plan but never seemed to get around to it. Not because they didn't care. Not because they weren't responsible. They were simply busy, overwhelmed, and trying to keep up with everything life was already asking of them.

I understood that feeling because I had lived it myself.

I became a mother at 17. I raised my daughter while earning my degree, building my career, and learning firsthand that life's biggest responsibilities often arrive before we are ready.

That experience shaped everything that came next.

So I built ERLI.

The Problem We Solve

Most families know they need an estate plan. They know they should have a will. They know they should have powers of attorney. They know they should have a plan in place for the people they love.

They just keep putting it off. Not because they don't care. Because life gets busy. Because the process feels overwhelming. Because traditional estate planning often feels complicated, intimidating, and disconnected from real life.

ERLI was created for those families. The ones juggling careers, children, aging parents, schedules, and responsibilities and everything in between. The ones who need someone to make the process simple. Someone who speaks plainly. Someone who understands. Someone who treats them like a person, not a file.

When I Wanted Something Different

I wanted to keep helping families, but in a way that felt aligned with who I am. I wanted to focus on protecting families rather than managing conflict. I wanted to create a process that felt welcoming instead of intimidating. I wanted estate planning to feel positive, empowering, and accessible.

That idea eventually became ERLI. A modern estate planning practice designed around convenience, clarity, and peace of mind.

Kimberli L. Trader-Jones and her family sharing a moment together, reflecting the importance of protecting loved ones through thoughtful estate planning.

This Is Just the Beginning

ERLI represents the next chapter of my career. A chapter built around service, family, and meaningful work. A chapter focused on helping people protect what matters most.

If you're reading this, there's a good chance you've been meaning to get your estate plan done for a while. You're exactly who ERLI was built for.

"I know what it feels like to be overwhelmed. That's exactly why I built ERLI."

KimbERLI L. Trader-Jones, Esq. · Founder

Estate planning

Reimagined

Led by an attorney who truly cares

In your hands, on your time.

The Best Plans Start ERLI

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