You found us early.
That's exactly the point.
Kimberli L. Trader-Jones, Esq.
Founder & Managing Attorney | ERLI
Hi, I'm KimbERLI, Florida estate planning attorney and founder of ERLI.
Most families don't have a plan. Not because they don't care, but because no one made it easy enough to actually do.
So I built ERLI.
ERLI is designed for busy families like mine. Families who have important things to take care of but never quite find the time. Estate planning is one of those things. Everyone knows they need it, but life gets in the way. ERLI was built to remove every excuse.
Estate planning traditionally means taking time off work, driving to an office, sitting in a waiting room — at least two appointments, one to provide your information and another for your formal signing. ERLI cuts all of that out. Submit your information online, with the option to schedule a call if you need to, and sign from anywhere. Real attorney. Real plan. Zero hassle.
That's what ERLI is. And that's why it matters.
For a limited time, as an exclusive introductory offer, we are opening the Founders Circle to just 25 Florida families at our founding member rate.
Click below to complete your payment and secure your Founders Circle spot. You will be directed to our secure LawPay payment portal.
Limited to 25 families.
Offer ends June 30, 2026 or when spots are filled, whichever first.
Questions? founders@planERLI.com
All fees are non-refundable flat fees earned upon receipt. By submitting payment, you acknowledge and agree to this arrangement. Payment does not constitute the formation of an attorney-client relationship. An attorney-client relationship is established upon execution of a written engagement agreement.
Founders Circle Pricing
A Rare Opportunity for the Right Family
Only 25 spots available. Offer ends June 30, 2026 or when spots are filled.
Couples
$1,200
Regularly $1,500
Both spouses, one complete plan.
Individuals
$750
Regularly $900
One person, complete coverage.
What's included
Last Will & Testament (optional testamentary trust)
Durable Power of Attorney
Living Will
Designation of Healthcare Surrogate
Declaration Naming Preneed Guardian
Optional attorney-led virtual planning session with Kimberli L. Trader-Jones, Esq.
Priority scheduling
Exclusive Founders Circle savings
Optional add-ons available (e.g., guardian nomination for minor children: +$250 per couple)
How It Works
Simple. Virtual. On your schedule.
Secure your spot today
Receive your welcome email and intake form
Complete your intake form at your convenience
Review, sign, and exhale
Why "ERLI?"
*
Why "ERLI?" *
ERLI is the last four letters of my name.
Pronounced "early.”
The entire brand is built around one single word.
Estate planning should be done early. Before life gets complicated. Before the unexpected happens. Before your family is left wondering what you would have wanted. Early means prepared, protected, and at peace.
A lot of thought went into this name and this brand, but when it all came together in my own first name, I knew. It was the sign I needed. It told me: yes. Do it. Start this.
Even the logo tells a story if you take a closer look.
♡ KimbERLI